Soup for shoes

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In times of recession people tend to get very creative - and some even get bigger hearts.

That is the case at Sigerson Morrison shoe store on 28 Prince Street. Here you can bring in cans of food and get discount on the shoes you are buying. The amount of cans you bring equals the discount you get on your shoes. Why? Because the food banks are running out of food and the shoe store wants to help out. And so can you!


Sigerson from Kjersti Flaa on Vimeo.

When we passed the store in Soho we were a bit confused what they were actually selling in there. But what a brilliant idea.

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If you stop by the store - please bring cans with food that are high in protein, like beans - or even jars with peanut butter.


Sigerson 2 from Kjersti Flaa on Vimeo.

By: Kjersti
Kjersti@inewyork.no







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